Opportunity report · Penn's Common & Mount Penn base· Fitness & wellness
Fitness & wellness in Penn's Common & Mount Penn base
Penn's Common & Mount Penn base supports roughly 14.0 fitness & wellness by population but has 1; 1 registered fitness & wellness within 1.75 mi vs. ~14.0 supportable.
61
Opportunity Score
out of 100
Recommended areaAI
Penn's Common & Mount Penn base
Market radiusCalc
1.75 mi
Population servedCalc
70,230
Est. daily trafficSource
9,628
Existing competitorsCalc
1
Complementary nearbyCalc
9
The case
Why
here?
Each signal is labeled by how we know it: reported by a source, calculated by MAKE IT HERE from source data, or interpreted by AI.
Source reported by a data providerCalc derived by MAKE IT HERE from source dataAI a model's reading of the data, not a factMock
- 01CalcCompetitive headroom1 registered fitness & wellness within 1.75 mi vs. ~14.0 supportable
- 02CalcPopulation in market radius~70,230 residents within 1.75 mi
- 03CalcResidential density~24,570 households in radius
- 04CalcComplementary businesses6 recreation & sports, 2 specialty food & bakery, 1 healthcare & pharmacy
- 05CalcHousehold spending power~10,217 households in radius above poverty with $75k+ income profile (47% county share, 25% college-educated)
Recommended area
Penn's Common & Mount Penn base
Loading map
Showing fitness & wellness and complementary categories, traffic segments and development pipeline.
Live model check Calc
The v0.1 scoring model re-run right now at the district center. Curated score above may differ: it incorporates analyst review and comparable-district evidence.
59
FactorPoints / max
Competitive headroomCalc12 / 15
2 registered fitness & wellness within 1.75 mi vs. ~13.2 supportable
Population in market radiusCalc11 / 11
~66,036 residents within 1.75 mi
Residential densityCalc10 / 10
~23,173 households in radius
Complementary businessesCalc7 / 10
6 recreation & sports, 2 specialty food & bakery, 1 healthcare & pharmacy
Household spending powerCalc6 / 6
~9,636 households in radius above poverty with $75k+ income profile (47% county share, 25% college-educated)
Household incomeSource3 / 10
$50,271 median household income
Nearby institutionsSource2 / 2
38 institutions within 1.5 mi (0 daily visitors)
Migration into the countySource2 / 3
20,614 people moved into the county in a year (48 per 1,000 residents); largest outside source New York (2,303 people)
Daytime / employment densitySource2 / 4
7,209 daytime population in Penn's Common & Mount Penn base
Traffic exposureSource1 / 10
~7,679 vehicles/day at nearest count
Development pipelineSource1 / 4
178 housing units, 0 sq ft in pipeline
Population growthSource1 / 10
+1.3% 5-year growth in Penn's Common & Mount Penn base
Visitor demandCalc0 / 2
1 hotels nearby
Industry momentumSource0 / 4
Amusement, gambling, and recreation industries: -16.3% county employment since 2019 — 88 establishments, 1,300 employees, average pay $22,727; establishments -12% since 2019.
Complementary businessesCalc
- Recreation & sports6
- Specialty food & bakery2
- Healthcare & pharmacy1
Growth indicatorsSource
- Fifth and Penn mixed-use redevelopmentapproved (2029)
- 400 block Penn Street building saleapproved (2028)
- Former Santander building apartmentsplanned, 178 units (2028)
RisksAI
- !1 existing fitness & wellness already operate within 1.75 mi
- !Median household income in Penn's Common & Mount Penn base ($50,271) is below the city average
- !Limited drive-by exposure: no high-volume count within a mile
- !OpenStreetMap under-counts some competitors; verify with a field survey before committing
Comparable cities · similar districts
What happened elsewhere
Reading · Penn's Common & Mount Penn base
Closest cluster archetype: Family Activity Cluster. Missing Casual family dining, Ice cream or treats, Childcare or early learning.